Capability case studyMarketing automation
A Scalable System for Locally Relevant Google Business Profile Content
We designed a controlled content workflow that turns business services and target locations into consistent, reviewable Google Business Profile posts.
The challenge
Posting regularly to a Google Business Profile gets messy when a business has multiple services, locations and landing pages. Repetition, generic copy and incorrect links can quickly reduce the value of the content.
What we built
Built a structured Google Sheet as the content and approval centre.
Set a consistent Update format with a Learn more call to action.
Connected each post to the most relevant service or location landing page.
Added approval controls before content can move into publishing.
Planned topics to reduce repetition across services and locations.
Used AI-assisted drafting while keeping human review as the final gate.
Project outcome
The project created a reusable operating system for Google Business Profile content rather than a one-off batch of posts. Performance results will only be added after a sufficient publishing and measurement period.
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