Project case studyAgency brand and digital platform
From Generalist Agency to Search-Led Growth Brand
We rebuilt our own agency brand and digital platform around a clearer promise: helping local service businesses get a grip on their marketing.
The challenge
The original KodyFi brand had expanded beyond its initial identity. The website contained useful services and tools, but the positioning needed to become clearer, more credible and better aligned with the agency's strongest capabilities.
What we built
Rebranded KodyFi as Grippin Digital around the line ‘Get a grip on your marketing.’
Refocused the offer around search intelligence for local service businesses.
Created service, industry and Perth-area pathways with clearer search intent.
Standardised titles, headings, metadata and internal linking.
Removed unverified ranking promises and kept the public experience defensible.
Prepared the platform for future reporting, tools and AI integrations.
Project outcome
The completed platform gave the agency a more specific market position and a website structure that can grow with it. This project demonstrates strategy, implementation and product development. It does not claim client traffic or lead outcomes.
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